Giving It Away -- Samples Work!

We all love to get something for free. Admit it you've waited in line for a sample at the grocery store or asked for a sample taste of a new ice cream (nearly 64% of us have accepted a free sample in the past three months). Well apparently giving stuff away really does inspire us to buy it.

A new study from the research firm Arbitron reveals that 35% of shoppers bought an item the same day they sampled it and 58% said that they would buy an item they sampled in a later shopping trip.

So if you are planning to introduce a new product to the market, add in some marketing budget for some free customer samples. A little upfront expense can lead to increased revenues later on.

Source: NY Times